Tradehouse is one of the largest importers and distributors of beauty products in the Baltics with more than 20 years of experience in the market. This is our story and the brightest moments of this journey:

2002

In May, Avo founded Tradehouse Ltd. His first sales experience started off in a small wholesale business that initially marketed only one sales item – the Wrigley's chewing gum. Kivimaa drove to shops in Zhiguli, its trunk being loaded with boxes of chewing gums, and kept on selling.

2003

Tradehouse online store was launched, the first product in range were hairdressing scissors. Various other hair accessories soon joined the menu, from curlers to hair clippers. Initially, the goods were stored in the Kivimaa’s four-room rental apartment in Lasnamäe, Tallinn. Hair curlers were stored in childrens’ room. Avo Kivimaa started to offer products to hairdressing salons.

2004

Tradehouse opened its first store in Pro Kapital building in Tallinn on International Women’s Day. It was a relatively new beauty supply concept shop in Estonia at that time, offering beauty products to both beauty professionals and retail customers.

The first bestseller was Efalock Flat-Master ceramic straightener – a revolutionary product in hair straightening at the time, and it brought Tradehouse to the path of growth! Further care products were added to the product range, the best-known brands were Tigi, Redken, Wella, Londa, Schwarzkopf, Goldwell, and Joico.

2008, 2009, 2015, 2018

In these years, Tradehouse opened stores in other major Estonian cities – Tartu, Pärnu, Narva, and moved its very first store in Tallinn to the Nautica Shopping Center premises. Avo Kivimaa has admitted that in the early years, one of his biggest fears during negotiations with manufacturers was the reaction of his clients (i.e., beauty professionals) to his idea of selling professional products to ordinary customers. "Purchasing a professional shampoo was a quite a big thing at that time," recalls Kivimaa the year 2004, when professional hair care products made their first appearance at Tradehouse.

2013

Laura Kuldkepp joined Tradehouse Ilukaubamaja and still runs the company today. Tradehouse opened a training center and started organizing beauty trainings and conferences. This gave a good opportunity to invite top beauty professionals from all over the world to Estonia and to promote service quality in the beauty sector.

2017

Tradehouse Beauty Magazine was launched, becoming the largest beauty magazine in Estonia. The first issue featured motorcyclist and politician Anastassia Kovalenko on the cover. In these five years, the most beloved Estonian celebrities have graced the cover of Tradehouse magazine: Anne Veski, Tanel Padar, Kristina Šmigun-Vähi, Hele Kõrve, Annely Peebo to name a few.

The magazine is released quarterly and reaches 200,000 customers. Clients can also keep up to date with Tradehouse's offers and activities via the company's Facebook and Instagram pages and newsletter.

2018

The newly built main building in Tallinn at Peterburi Rd. became the new premises for Tradehouse office, training center, beauty salon interior showroom, store, and warehouse.

At the end of the year, Tradehouse acquired a share in the Estonian natural cosmetics manufacturer LUUV. Tradehouse’s team is convinced that invaluable domestic resources such as forest, water, peat, etc. give small cosmetic manufacturers a big advantage over foreign competitors.

2021

The investment fund BaltCap became the owner of Tradehouse to further expand the company's reach.

Tradehouse employs over 150 people in Tallinn, Tartu, Pärnu, and Narva. The company has more than 600 brands in its selection and over 100,000 product items, which makes Tradehouse Ilukaubamaja one of the most versatile product providers on the local market.

Tradehouse works on expanding its product portfolio and business partners list by visiting international beauty trade shows, such as the Cosmoprof trade fair in Bologna and Hong Kong, and beauty fairs in Dubai, Düsseldorf, etc.

2022

Tradehouse's visual identity renewed. The company’s stores, website, online shop as well as magazine acquire a fresh and modern look. Tradehouse continues to pursue its mission of being a reliable beauty partner for professionals and ordinary customers, with a vision to show, develop and train the world of beauty.

For ten years, Tradehouse has given out Young Athlete Scholarship to support talented sportspeople up to 26 years of age in their training and competing activities both home and abroad. Since 2019, Tradehouse’s non-profit association MTÜ Stamina has been the title sponsor of the running and walking for health series. Over the years, Tradehouse has supported many TV, theater, and film projects.