Shampoo is uniquely formulated to extend the life of color-treated and highlighted hair by gently removing residue buildup that causes hair to become dull and lifeless. Formulated with cold pressed Red Raspberry Seed Oil, a powerful antioxidant rich in Omega 3 and 6 essential fatty acids, that helps to preserve hair color and protect against harmful UV rays and other environmental damage. Infused with pure Keratin to nourish and improve elasticity, while adding extraordinary shine. Gluten free, Sulfate free and color preserving. For best results, follow with Keratherapy Color Protect conditioner.