Fine hair lacks volume and can be difficult to style. Inspired by nature's expanding cotton flower, Biolage VOLUMEBLOOM Shampoo plumps fine hair with long-lasting bouncy volume.Give her hair 70% more volume after just one application*. *When using the system of VOLUMEBLOOM Shampoo, Conditioner, and Full-Lift vs. unwashed hair. - Gently cleanses hair with minimal stripping. - Adds lightweight volume and shine - Paraben-free formula is also suitable for color-treated hair