A nourishing, emollient shampoo that cleanses gently and leaves the hair with a freshly-washed feeling for longer. The shampoo has a formula that provides protection to reduce loss of color from heat-styling. Protects against free radicals and UV rays, reducing future damaging effects on the hair. The formula has been developed for normal and color-treated hair. Vegan. Sulphate and paraben free. Made in Sweden.