A whitening toothpaste to eliminate the strong discolouration caused by tobacco, tea, coffee or red wine, suitable for anyone who wants whiter teeth. Features. The low RDA of 40 ensures softness and minimal scratching when cleaning teeth. The fruit enzymes papain and bromelain soften plaque and gently remove tartar. Coenzyme Q10 accelerates cell renewal and protects gums from inflammation. Vitamin E protects and restores gums. Fluoride content 1180ppm provides effective protection against caries. Sodium bicarbonate neutralises acidity. SLS free (SLS - sodium lauryl sulphate is a foaming agent that can cause mouth ulcers).