Naïf Circular Face Scrub cleanses your skin and removes dead skin cells, stimulating cell renewal. Result: radiant skin. "What does Circular mean? Does that have to do with the twisting motions you make?" It has to do with the fine grains, made of lime that are extracted from Dutch drinking water. This way we recycle and it's returned to our drinking water via the shower drain, so it can be used again. 100% circular. The face scrub also contains natural oils, such as macadamia, avocado and sweet almond oil. These ingredients condition your skin and keep your skin soft and supple, without making your face feel tight, after exfoliating. Scrub, Slow Mornings, Sorry Free All Naïf products are 100% vegan, made with an allergen-free, gentle scent and dermatologically tested. Mild for the skin, due to the fine grain.