Newborn skin is delicate, just like their immune systems. Chemicals, fragrances, and dyes in detergents can cause skin irritation, dryness, chafing, and rashes. Protect your baby from these skin problems with ATTITUDE's Baby Fragrance-free Fabric Softener — a natural and effective alternative to make your baby's clothes huggably soft. Made with natural ingredients, our hypoallergenic softener freshens fabrics and is specially formulated for your baby's sensitive skin. Cruelty-free & vegan.