Bright and gorgeus shock hair color is conditioner based direct hair color and it care your hair while coloring. No ammonia so it doesn’t hurt your hair! Color remains about 8-12 washes depending of hair quality. Pre-lightening is advisable. The lighter the hair, the brighter the result! We suggest Herman’s Amaizing Bleach Kit for lightening your hair. Colors are 100% vegan and not tested on animals.