Perfect for anyone who wants density, style and damage repair. Softens while adding density and body. Provides heat protection and helps prevent breakage. Evolves through three phases: cream to oil, which moisturizes, followed by oil to powder to provide volume and memory. CONSUMER STUDY RESULTS: 95% of users felt hair was more luxurious, stronger, fortified and healthier. 93% of users said hair appeared less damaged after one use. 9 out of 10 users reported their blowout and style lasted for two days.