Stay Length Mascara beautifully extends and volumizes eyelashes for an eye-opening end-result that lasts. The lightweight vegan formula spreads evenly on each lash giving both instant and buildable lengthening effect. Mascara is easy to apply with a specially designed asymmetrical twisted wire fiber brush that helps build length and gives natural, defined volume to lashes. Easy to remove with a regular makeup remover. Infused with upcycled and wild-crafted, lash caring ingredients: Wild-crafted Arctic crowberry fruit juice contains a high amount of polyphenol antocyanin, which is a lash protecting antioxidants. Upcycled betaine is a natural osmolyte that has lash protecting, strengthening and caring properties.