Vibrant color and healthy-looking hair from root to tip, from the leading Nordic beauty expert. Nordic Bloom Color & Vitality Shampoo helps to protect hair color to prolong its vibrancy, leaving hair shiny. Helps to nurture the scalp for fuller, healthy-looking hair with Nordic lingonberry and plant-based protein. Contains UVA and UVB protection for hair. The product is vegan and formulated with wildcrafted ingredients. Packaging is made with recycled and recyclable materials.