High performance oxidant-free permanent hair color. - Repairs the hair while coloring - Without peroxide, amonia and amonia-odor - 2 new natural shades with up to 100% grey coverage** - Alternative for clients with allergic reactions with oxidative color*** - Up to 37% more shine compared to intensive demi-permanent hair colors - Up to 76% more color intensity compared to oxidative permanent hair colors - Up to 20% longer durability compared to oxidative permanent color****