[SCIENTIFIC DISCOVERY] Metal in water, penetrating inside your hair wash after wash, is one of the major causes of hair breakage & color shift. It can create damage to the hair fiber, undesirable reflects can appear & negatively impact color quality. [EXCLUSIVE TECHNOLOGY] The anti-metal cleansing cream shampoo gently removes excess metal* from hair while nourishing the fiber. A patented technology, enriched with Glicoamine, a chelating agent small enough to penetrate the fiber, trap metal and neutralize its effect. This shampoo is part of the Metal Detox range, a full anti-metal protocol to stop hair breakage & color shift. [DAILY DETOXIFY YOUR HAIR] Hair is gently cleansed & metal is removed*. Fiber is nourished : +67% of nutrition**. Hair is smoother for 72 hours***. Fiber is strengthened, more resistant to damage. [VIBRANT COLOR & HIGHLIGHTS] Sulfate-free color safe formula. Longer lasting color****, 2x shinier***. [PROFESSIONAL FORMULA] -A gererous rich sulfate-free cleansing cream that transforms in a concentrated foam. Easy to rinse. Vegan***** & sulfate free. -An addictive fragrance with a unique tech signature, thanks to a memorable citrus top associated with distinctive musky woods. -For an optimal Metal Detox experience at-home, follow with Metal Detox protecting mask to protect the fiber from new particle deposits and the Metal Detox high protection cream or concentrated oil to strengthen the fiber. [RECOMMENDED FOR ALL HAIR TYPES]: For all hair textures, color-treated, damaged, bleached & natural hair. *Instrumental test after 12 applications of Metal Detox shampoo.**Instrumental test. ***Instrumental tests: Metal Detox shampoo + mask. ****Color preservation after multiple wash with Metal Detox shampoo + mask *****No animal derivated ingredient.