[CLEANSE YOUR CURLS THE PRO WAY]: Curl Expression anti-buildup cleansing jelly shampoo is designed to cleanse curls and coils, the pro way. It gently eliminates daily accumulated impurities and buildup while providing moisture with no itchy feeling or stripping hair. [HIGHLY CONCENTRATED ACTIVES]: It is highly concentrated with plant-based Glycerin, Urea H & Hibiscus seed. Glycerin is a plant-based humectant that holds onto water for long lasting hydration on driest fibers. Urea H, naturally present in skin, has a double action of retaining hydration and reinforcing hydrolipid barrier. Hibiscus seed, extracted from the heart of the hibiscus flower, is a super rich natural source of amino-acids and high-grade vitamins. [UNIQUE EXPERIENCE]: This sulfate-free and silicone-free jelly formula penetrates easily into hair mass to reach up scalp with a quick-foaming lightweight texture. [ADDICTIVE FRAGRANCE]: A memorable floral composition of star Jasmine, Orchid & Freesia on top, enveloped in a salon-like refreshing breeze with an overdose of precious cedarwoods.