Deep-cleansing shampoo thoroughly cleanses the hair of product build-up, chlorine, and hard water deposits without drying it out. It strengthens hair bonds, leaving hair soft and smooth again. Coloured hair particularly benefits from the purifying ingredients such as activated charcoal and moringa oil, which help reduce greenish discoloration caused by chlorine. The shampoo is vegan, sulfate- and paraben-free, and PETA-approved.