THE BUILD UP EXTRA EXTRA VOLUME mascara A buildable mascara for instant volume and definition with an iconic beloved brush. The amount of lash-volume you want can vary from day to day, which is exactly why we love the Build Up Mascara. Its elastic texture allows you to run the fluffy brush with wedge-shaped bristles through your lashes multiple times to achieve the exact kind of volume you’re looking for on any given day. And, because the formula is smudge-proof it stays put even on watery, sensitive eyes. • Provides buildable, instant volume and definition. • Smudge-proof. • Classic shaped brush for an easy application. • Rice wax – creates a delicate film around your lashes. VEGAN-FRIENDLY.