Moisturising semi-permanent haircolour, provides up to 70% white hair coverage. Lasts from 12 to 25 washes. Moisture Protecting Complex with AQUAXYL Technology. The innovative technology controls the circulation of water within the hair during the development process and stabilises the inner structure of each hair fibre – protects against hair breakage and creates a clean canvas for an even colour result. Does not contain alcohol and ammonia.