Moisturising demi-permanent haircolour with a liquid formula. Can turn into a gel or a cream for more service options. Creates a gold tone direction. Integrated with FibreBond Technology, for healthy-looking blonde results. Moisture Protecting Complex with AQUAXYL Technology, which maintains the hair's moisture level through a combination of sugar molecules and vitamins. The innovative technology controls the circulation of water within the hair during the development process and stabilises the inner structure of each hair fibre – this Anti-Dehydration Shield protects against hair breakage and creates a clean canvas for an even colour result. The alcohol-free hair colour formula is enriched with Vitamins B3 and B5, helping to shield the hair’s surface for a beautiful, vibrant shine.