Showcase the beauty of grey, white or light blonde hair with our number one colour clarifying purple shampoo. The neutralizing system, enriched with magnesium andanti-yellowing agents, counteracts unwanted brassy tones. When hair is lightenewarm tones become visibled or turns grey, its natural and often throw unwanted yellow tones. The deep purple shampoo helps to neutralize these tones maintaining your blonde or white colour. Formula helps deliver toning results while nourishing and protecting the hair fiber, giving a boost of shine