Permanent cream color, enriched with natural oils and enhanced care, now perfected with the new Pre-Bonded technology. The Pre-Bonded complex protects the hair structure, making hair stronger and more resilient after coloring, while ensuring a healthy-looking finish. Up to 2× softer hair* Up to 2× shinier hair after the first use* Covers up to 100% of gray hair** *Instrumental test: compared to hair before coloring.