Experience the power of the American Crew Boost Pre-Styling Shampoo. This innovative formula is a game-changer for styling short or medium-length hair for men with fine or flat hair seeking a fuller, lifted look. INSTANT VOLUME BOOST: This men's shampoo is perfect for increasing hair volume and thin hair styling, delivering gravity-defying volume and fullness for both short hair styling and also men with longer hair. SHAMPOO WITH STYLING BENEFITS: The new Boost Pre-styling Cleanser is our First Shampoo to have Styling Benefits; not only will it deeply cleanse the hair, but it lifts and adds volume from root to end, leaving fine or thinning hair looking full and voluminous. POWER LIFT: Our advanced pre-styling hair product effectively cleanses while preserving essential moisture, making it ideal for fine and flat hair styling and creating a solid foundation for any style. For best results, follow with the American Crew Boost Powder.