Featuring our signature LAVA Ceramic technology, made from one of the most effective heat-conducting materials on earth, the CHI LAVA PRO Hair Dryer is a game-changer. This latest in technology includes an LCD digital display, magnetic attachments, precise heat and speed settings, and more. Get hotter styles at lower settings with the power of CHI LAVA! FEATURES: • Energy-saving and powerful 1200-watt motor • Up to 110,000 rpm/min for Powerful Airflow • >50 Million Negative Ion Output Technology • Auto Cleaning Function • LCD Digital Temperature Display • 4 Heat Settings and 3 Speed Settings • Cool Shot Button and Cool Air Setting • 3 Magnetic Attachments: diffuser, precision concentrator, smoothing nozzle • Low Noise at ≤ 80dB • 3.35m Cord Length