Mika Salo (former Formula 1 driver) and Kimmo called their friend Niko Kivelä from the sauna. The men had a few beers down, of course. “Why isn’t there a soap that says MEN’S SOAP in big letters? “So that even a middle-aged person can read it in the dark and not have to wonder whether it’s for washing their beard or their butt.” “Listen, let’s make our own soap.” Niko replied: “Of course we will, but the product label must still be rough so that the soap doesn’t fall out of your hand and onto the floor.” A year later… Here it is. Enjoy.