No more wondering which comes first, SPF or makeup. Just smooth it on, and in one effortless step, your skin is nourished, protected, and perfectly prepped for makeup – all without irritation, compromise, or complication. For sun-lovers who crave simplicity, and for those who believe makeup should feel as beautiful on the skin as it looks. Why Skin Filter? Radiance you can see, protection you can’t 100% mineral SPF powered by non-nano zinc oxide delivers high-performance UVA/UVB protection – no chalky cast, ever. A natural finish for a flawless complexion Featherlight coverage that breathes with your skin, never clogging pores or settling into fine lines. Melts seamlessly into your tone and stays put all day. Where skincare meets color A richly pigmented, skin-loving formula that strengthens the skin barrier while evening tone. The kind of glow that needs no filter. Your multi-tasking balm Wear it solo for a fresh, bare-skin look. Use it as a primer. Set with mineral powder. However you shine, Skin Filter adapts.