• Gently, yet effectively, cleanses coloured hair • Hair reaches its optimal pH level of 4.5, achieving 90% colour retention for up to 30 washes • Helps to protect the hair structure both inside and out • Free from SLS/SLES sulphates*, silicones and artificial colourants • Vegan formula** *free from Sodium Lauryl Sulphate & Sodium Laureth Sulphate. **free from animal-derived ingredients.