The smart ghd hair straightener adapts to your hair's needs while styling. The ghd platinum+ styler features predictive Ultra-Zone™ technology, which recognizes each hair section and your styling speed to adjust the temperature accordingly. This maintains the optimum plate temperature of 185°C consistently – for perfect styling with no extreme heat damage.* Hair becomes 70% stronger**, gets 75% more shine***, and 2x more colour protection**. The ghd platinum+ styler monitors the temperature 250 times per second to deliver unbeatable styling results tailored to your specific needs and hair thickness. For optimal, professional results, pair the black ghd platinum+ styler with the ghd bodyguard - heat protect spray. *Extreme heat damage is a fractional wet tensile strength reduction per cycle above 0.005, measured over at least 100 cycles on brown Caucasian hair (a “strength reduction”). ** Reduced breakage and 2x less colour fade vs a styler working at 230°C. *** Technical test in a lab on brunette hair, measured vs naturally dried hair.