Gold standard of styling with 65% more shine* for sleeker, smoother hair. The ghd gold® styler features next-generation heat sensors and dual-zone ceramic technology to make an advanced professional hair straightener. The optimum styling temperature of 185ºC is maintained throughout styling to achieve a salon-smooth finish. The contoured, floating plates allow for quick and snag-free styling for effortless ease of use, no matter your hair type or length. The sleek design and round barrel allows for versitile styling. *Proven to increase shine vs. naturally dried hair.