Schwarzkopf Professional's heritage colour brand IGORA ROYAL brings you uncompromising coverage and unbeatable retention. Developed with colourists for colourists IGORA ROYAL lets your creativity run free, providing you with the tools to transform your imagination into reality. - Integrated Fibre Bond Technology enforces bonds within the hair fiber to reduce hair breakage - One Step color & lift up to 5 levels on dark bases without pre-lightening - Delivers maximum level of tonal vibrancy with reduced color fade - Accurate color results