Hair direct color in 12 minutes, oxidant free and ammonia free, formulated in gel to optimize the use and the result, has incredible hair penetrative ability and a Long Lasting effect. The active ingredients, used in combination with pigments, moisturize and brighten the hair without weighing it down. In full BE HAIR, BE COLOR CRAZY style, the perfect mixability between different shades allows the stylist to create infinite nuances. Use it on natural or pre-colored hair to create a fantastic Gloss effect. Or mix it with colors BE COLOR CRAZY to create an incredible Soft effect.