Ideal for All Hair Types. The Keratin Healing System, plus UVA / UVB / UVC Protectors, combine to extend haircolor up to 107% longer. These high-performance formulations are so effective, haircolor is guaranteed to look rich and vibrant longer, even the brightest reds. Sulfate-free daily shampoo, extra gentle on the hair. Contains natural Gugo Bark for creamy, luxurious lather. The Flower Shield Complex is a specialized blend of flower extracts designed to shield hair and prevent fading of color.