{ "en_US": "Majirel, the iconic professional and permanent hair colour with a new pack that is colour coded by reflect. Unleash your creativity with MAJIREL to create limitless colour possiblities for every colour result. Up to 100% white hair coverage and hair is 45% more conditioned after colour thanks to Ionène G™.*\n\nCOVERING\n- Perfect coverage of white hair\n\nDURABILITY\n- Permanent colour. True top tone, long lasting colour results\n\nLIGHTENING\n- Up to 3 levels\n- Can darken and lighten up to 3 levels\n\nDEVELOPMENT TIME\n- 35 mins: Depending on the service provided by your professional hairdresser total service time may vary\n\n* Vs condition of hair that does not contain Ionène G" }