Cromakey-In Multibenefit is a cutting-edge cosmetic cream colour. More than just colour: an authentic beauty treatment for your hair – moisturising, colouring and illuminating. An innovative formula with a combination of active ingredients that moisturise and repair the hair shaft, increasing the hold and stability of the colour. Its formula is enhanced by special ingredients, chosen wisely and analysed to ensure high performance, capable of providing a colour service that deeply treats and conditions the hair. Thanks to Intense Color System and Reflex Technology, colours are bright, vibrant and intense, with lasting stability. It guarantees total coverage and leaves hair silky, soft and shiny.