High-end intensive, tone-on-tone coloration offering a wide color selection in order to fulfill the needs of the colorist. The ammonia-free cream formulation is incredibly soft, easy to mix, to apply and to rinse off. It now provides the most luminous and vibrant color results ever, with optimal color equalization and up to 70% more irresistible shine*. * vs. previous IGORA VIBRANCE - A natural touch of color - Mirror-like gloss - Up to 50% white blending - Superior hair conditioning - Minimal regrowth effect - Multi-care technology - Lasts up to 20 washes - Dual Application with IGORA ROYAL Ideal for: - First timers and color shy clients - Clients wanting minimal hair growth