ATTITUDE is a Canadian brand that develops natural body care and household products that respect a healthy lifestyle. The products are made from natural, hypoallergenic and EWG VERIFIED ™ ingredients. The entire product line adheres to the highest quality and environmental standards: 100% vegan, cruelty-free, PETA (People for the Ethical Treatment of Animals) and ECOLOGO. According to the Environmental Working Group (EWG), the products are also free of potentially harmful substances. The company has also reduced the use of plastic with biodegradable packaging and refill packaging since 2019. ATTITUDE products are sold in more than 55 countries.