Diva Professional Styling is a British, family-owned company based in London - the home to World's finest hairdressers. All our products are designed, engineered and tested in the UK and we use top, award-winning hairdressers to salon test and approve all our products. Consequently, you will find our products being used in the salons of the World's best such as Trevor Sorbie, Charles Worthington, Richard Ward, Brooks and Brooks, Regis, Mahogany, Headmasters, Sean Hanna to name a few! Popular with celebrities and royalty alike, our products are also used back stage on various high profile films and TV programmes including Skyfall, Downtown Abbey and Dancing on Ice. Our multi-award winning products are sold through salons and salon wholesalers and also in 30 global markets. In fact, we are the largest brand in salon wholesalers in the UK! We have developed a very wide range of products covering most drying and styling categories. And when we develop a product, we always ensure that it is the best performing at it's price point so you can also always be confident in your purchase. We also stand by our products and our reputation for quality with market-leading warranties and fast, efficient service. We also take pride in our response to new market and styling trends. If there's a new trend out there, you can guarantee we have a product that can create the latest looks as quickly and as easily as possible.